
Fes
Fes explores a simple question: what if a kitchen blender carried the toughness and clarity of a professional power tool? Developed through the lens of Festool, the project translates a design language typically found in the workshop into a domestic context. Known for precision, durability, and intuitive use, Festool’s identity became the foundation for rethinking what a kitchen appliance could be. The form is driven by bold, confident geometry, balanced with restraint to ensure it sits naturally within the home. Fes ultimately bridges the gap between professional-grade equipment and domestic appliances, bringing the energy and reliability of the workshop into the kitchen. It transforms a familiar appliance into something more robust, engaging, and intentional.
Services
Industrial design
CMF
Brand identity











